The Men’s Rights Movement as they call themselves is a nebulous group of pickup artists and misogynists who’ve found each other on line, and are attempting to create a movement based around their hatred, disdain, and fear of women.

We know for a fact that Rodgers was influenced by this movement, as he is subscribed to multiple “pick up artist” or “mens rights” channels on YouTube. (For those here that don’t use YouTube, when a user subscribes to a channel, they receive notifications when that channel posts a new video.)

They include:

"The Player Supreme Show" which rails against the feminization of men and talks about how to pick up women.

RSDfreetour" which is a series of self-help seminars run by RSD Nation, a “pick up artist” site.

There’s also a user called McHenry Cruiser who in addition to being a pickup artist is a comedian who has some kind of beef with Louis CK, and another called “Squatting Cassanova,” who seems to be your average PUA.

I’m still digging through some of the folks he’s subscribed to.

He is what the Men’s Rights movement calls an “Incel” which is short for involuntary celibacy. It’s a hot topic in various parts of the manosphere.

Rather than seeking mental help for some obvious issues, he sought out the Men’s Rights Movement. He watched their propaganda. He internalized their hatred of women. (There’s no shortage of anti-woman rhetoric and nonsense. For some of the worst of it, check out The Red Pill’s “Pussy Pass" forum, where they take isolated incidents, remove them from any rational context, and blow them way out of proportion.)

He listened to these guys talk about being hard, and tough, and true alpha men. He did what they told them, and began lifting weights. We know he had an account on body building forum which was recently deleted by their moderation team.

So this kid who needed some serious mental help sought out the destructive, BS views coming from the men’s rights movement. He felt entitled to sex with women. He blamed women for not providing him with sex. He exposed himself to hateful rhetoric about women.

And then he acted on that hatred, and targeted college girls for a drive-by shooting, killed six, wounded seven, and then shot himself.

I don’t think we should be at all surprised that when hateful rhetoric is trained on any group,  lone wolves like this guy get triggered.